Thursday, November 17, 2011

Economics of Blogging: Where New Blogs Come From

I have created several blogs. I am not a veteran blogger, but I've been around long enough to know that blogs are an awful lot easier to start than they are to finish. Once you get all of the technical issues out of the way you learn that it can be difficult to get your authentic voice out.

I feel good about my progress. There is a certain level of confidence in knowing that you can throw one of these things together and have a platform for your thoughts. I never really trust people who profess to work on the web and don't have their own little chunk of the internet staked out. It took a while to get here though.



Feeling pretty good about myself until my sister-in-law throws up a successful pie blog on her first attempt. Compelling theme, authentic tone, wonderful pictures, and fun! She made it fun.

The economics of blogging seldom work out. If you're doing it for a hobby then you've got the right idea. There is no shortage of people that will sell you a sure-fire system of making money on the internet. If you want to make money blogging then you have to master the art of developing and monetizing an audience. This means time.

Fortunately there are other benefits of blogging. You learn to write better. You can use your blog to help establish yourself in your field.

The purpose of this blog is none of the above. I'm going to talk about what I find interesting. Investing, personal finance, economics applied to your time and money. I expect that a weekly state of the market point of view would be useful. And I will also throw in a 'what I'm doing this week' so that you can make wise decisions with your time and your money like me.

Getting my finances into shape was a wonderful adventure. I love talking about it - telling complete strangers about the best approach to mutual funds, how to stick to a budget, risk analysis, etc.

In the middle of such an adventure you want to tell everyone everything about it. And that was when I realized what blogs are really for. Blogs are for people who need to talk about something without burdening everyone in their life with the information.

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